Translating Complex Battery Technology Into Impact

Your advocate, strategist, and industry insider.

Partnering for Success in the Battery Industry

The battery market is dynamic, shaped by volatile supply chains, evolving policies, and a mix of seasoned industry professionals and new players navigating complex landscapes. 

Breaking into this space and earning credibility is challenging—it's not just about being seen; it's about being trusted.

At Pestana Solutions, we help battery companies establish their presence, gain traction, and drive real results. Our founder, Jill Pestana, is a trusted voice in the industry, with deep expertise and an influential network spanning 36,000 industry professionals. When you partner with us, you gain more than just marketing support—you gain an advocate, a strategist, and an insider who understands the technical and commercial intricacies of the battery space.

Our Process: From Strategy to Results

We tailor our approach to your company’s unique strengths and goals.

Our consulting process ensures we align with your team, technology, and brand, allowing us to create a strategy that drives quality leads and converts them into sales.

How We Help You Succeed

Person standing in front of Deakin University Battery Research and Innovation Hub sign inside an industrial building with visible air ducts.

    • We begin by understanding your business: your technology, value proposition, and target audience.

    • We identify market positioning opportunities and key industry relationships to leverage.

    • We outline a roadmap to build your brand presence, trust, and engagement with decision-makers.

    • We execute the strategy by creating technical content, refining messaging, and optimizing your outreach.

    • We supplement your existing marketing team or become your outsourced marketing team with deep battery expertise.

    • We leverage Jill Pestana’s network, social media influence, and industry presence to amplify your visibility.

    • We analyze performance, refine messaging, and adapt to market changes.

    • We provide ongoing insights into industry trends, ensuring your strategy stays ahead of the curve.

    • We guide you in building long-term trust and credibility with key stakeholders.

Success Stories: Case Studies

Case Study 1: Brand Awareness for SaaS Firm

People standing at a trade show booth for Micantis, with banners and a screen displaying customizable data management and API access information. The booth is set in a conference hall with carpeted flooring and overhead lights.
Promotional image for a live stream event titled "Revolutionizing Battery Analytics: A Practical Guide to Micantis." Features a computer screen displaying analytical software and photos of four speakers: Jill Pestana, Jonathan Awerbuch, Mykela DeLuca, and Howard Alt. A collaboration with Pestana Solutions.

A battery data analytics startup needed to grow brand awareness and stop being the “best kept secret” in the industry.

By refining their messaging, leveraging Jill Pestana’s network via live webinars, and having the “best booth” at an industry conference, we secured key relationships and boosted their inbound leads.

Case Study 2: Product Launch for a Chemicals Company

Book cover titled 'Quick Guide to Battery Separators' with a purple background, featuring an image of battery components. Presented by the Advanced Battery Materials Group, Magnera.
Livestream event poster featuring experts in battery separator technology for USA manufacturing, presented by OmniSep. Includes portraits of Dr. Zhijia Du (Safire), Aubert Demaray (SpectraPower), Dr. Dave Rittenhouse (Magnera).
Two men in suits standing next to an OmniSep banner at a conference, smiling.

A chemicals company producing a novel battery separator material was launching their new technology at an industry conference. The niche Advanced Battery Materials Group, despite amazing innovation, lacked battery-focused internal marketing support from corporate HQ to spread word. 

Pestana Solutions provided an added boost to generate momentum and leads ahead of and during the product launch.

Through a digital marketing campaign including a live webinar with the company’s partners, high-quality graphics for social media posts, and the creation of a free educational resource as a lead magnet, we doubled their email list in 2 months and generated quality leads. Jill Pestana supported the company at the product launch event and conference in-person, further providing key introductions and aiding in establishing credibility. The company jokingly complained that they had “too many” leads, and the Advanced Battery Materials Group received internal resources from corporate to continue commercializing the technology based on the success of the product launch campaign.

Case Study 3: Conference Strategy for Lead Generation

Conference room with people attending a presentation, featuring a speaker on stage, a projection screen, and round tables with chairs.

We thrive at industry conferences, facilitating engaging interactions that leave lasting impressions and generating quality leads. 

For a software company client, we supported booth design and setup as well as coordinated strategic customer meetings. People raved that we had the “best booth of the conference”, and we successfully built relationships with quality leads. 

  • Pestana Solutions’ relationships within the battery industry unlocked opportunities for additional promotion including a seat at the Volta Foundation executive dinner, a featured guest on the Battery Buzz podcast, and multiple introductions to key leads.

For a battery materials company, Pestana Solutions supported their product launch at a conference Volta Foundation reception. Our strategy, which included handing out product stickers as conversation starters, sharing brochures, banner placement, and photography at the event, led to success for the company in multiple ways. 

  • We generated quality leads for the product, and, through metrics collected, demonstrated the market opportunity to company leadership for renewed funding to commercialize this product innovation for the next fiscal year. 

Course Development for Professionals

At Pestana Solutions, we collaborate with organizations to design and deliver online courses that empower both employees and leadership.

As the team spearheading Nanoverse Battery Courses—a hub of cutting-edge, battery technology training—we’re dedicated to providing professionals in and around the battery industry with the most current, engaging, and reliable insights.

Our team of battery experts and curriculum developers partners with you to craft tailored educational resources, ensuring your workforce stays ahead in a rapidly evolving field.

Whether you're just starting out or scaling up, we’ll find the best path forward that fits your unique needs.

    • From digital marketing campaigns to content creation, we’ll help you clearly communicate your technology to attract the right audience and increase engagement.

    • We turn your complex innovations into compelling stories, ensuring your message resonates with both technical and non-technical audiences.

    • Develop a brand that speaks to your core values, positioning you as a leader in the industry.

    • Create technical content, videos, webinars, and blogs that highlight your expertise while engaging potential customers.

  • Specialized solutions for the battery and energy sectors to ensure you’re positioned for growth and success in your niche.

Let’s Build Your Market Presence

Breaking into the battery industry isn’t just about visibility—it’s about credibility.

We partner with companies that align with our vision for a sustainable energy future, helping them navigate industry complexities and establish trust with decision-makers.

Ready to elevate your presence in the battery industry?

Woman scientist in lab coat holding device, standing in a laboratory with microscope and particle display.

How We Help You Succeed 

    • We specialize in making your innovative technology visible to the right people. 

      With our deep expertise in the battery industry and access to an audience of 36,000+ professionals, we’ll ensure your products are seen and appreciated by those who matter most. Our audience loves engaging with technical content and is always eager to learn about the latest innovations. 

      Let us help you reach them and elevate your brand to new heights!

    • Building a deeply engaged audience goes beyond boosting sales—it gives you valuable insights into product-market fit, industry trends, and the real impact you're making. 

      We’ll help you turn your customers into passionate advocates for your technology. When your audience truly understands and values what you offer, they won’t just buy—they’ll spread the word, sharing how your innovation made a difference in their lives. 

      Let’s create connections that last!

    • Ready to accelerate your growth and boost sales? 

      We’re here to help you not only increase revenue but also establish your business as a thought leader in your industry. Whether you're looking to scale quickly or build a lasting impact, we’ll craft strategies that drive real results and position your brand at the forefront of innovation. 

      Let’s take your business to the next level together!

    • We understand the unique technical challenges in battery and energy storage technologies. 

      Whether you’re looking to commercialize your innovation, manufacture high-quality products, manage and analyze high volumes of data, or gain deeper insights into your technology, we’re here to help. 

      Our team combines deep technical expertise with strategic marketing to guide you through overcoming these obstacles, ensuring your solutions are ready for market success and long-term growth. 

      Let’s join forces to transform your breakthroughs into powerful, market-ready solutions that redefine the industry and drive lasting impact.

  • Specialized solutions for the battery We’ll craft a custom brand and marketing strategy that allows your team to stay focused on what they do best—innovating. 

    By handling everything from messaging to audience engagement, we free up your time and resources so you can concentrate on driving your technology forward. Let us take the lead in sharing your story while you continue pushing boundaries with your products. 

    Together, we’ll create the perfect balance between innovation and visibility.

Contact us to get started